* Mary Engelbreit’s Home Companion
* Adult Internet Entertainment Buyers
* Eli Journals Networking and Operating System
* KnowledgeStorm
* African American Democrats and Liberals
* High Risk Financial Investors
* People in the News
* Short Cuts
* Correction
LISTS UNDER NEW MANAGEMENT
Mary Engelbreit’s Home Companion
RMI Direct Marketing Inc. has been appointed manager for the Mary Engelbreit’s Home Companion file, effective April 1. A total of 315,607 magazine subscribers are available, plus an additional 4,331 Canadian subscribers. ALC Data Management will continue to handle this account through March 31.
Selections: Monthly hotline, expires, renewals, paid, gender, state/SCF/ZIP
Sample usage: Leukemia and Lymphoma Society, March of Dimes, Country Curtains, Gooseberry Patch, Through the Country Door, Martha Stewart Living Omnimedia, Country Sampler
Price: $100/M (active subscribers)
Contact: RMI Direct Marketing Inc., Siobhan Caragine (203-825-4618; [email protected]
NEW LISTS
Adult Internet Entertainment Buyers
Ice Water Media offers this list of 264,703 adult product buyers from the last three months. These individuals have paid at least $4 for one-day use of adult Web sites. Information including names, age, postal and e-mail addresses, checking account numbers and credit card numbers are collected during the registration process.
Selections: Hotlines, telephone numbers, age, gender, state/SCF/ZIP
Price: $85/M (quarterly hotline)
Contact: Fasano and Associates, Farzan Mobarez (818-728-9030, ext. 103; [email protected]
Eli Journals Networking and Operating System
This master file consists of 68,258 e-mail addresses for subscribers to newsletters published by Eli Journals. Newsletter titles are available for targeting users of Novell Netware, Microsoft Windows, Linux, Sun Solaris and MacIntosh systems. Subscriptions go for up to $227.
Selections: Newsletter title, number of employees, gender, home/business address, hotline, SIC code, industry, state/SCF/ZIP
Price: $200/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected]
KnowledgeStorm
A master file recently introduced by KnowledgeStorm Inc. features a U.S. segment with 621,634 registered users of a network of Web sites. Information technology professionals and other business technology buyers use KnowledgeStorm to research and compare products and services. Some 380,000 registered international users are available, besides e-mail addresses. Online registration and e-mail are the sources.
Selections: Gender, telephone numbers, job function/title, industry, number of employees, international region, state/SCF/ZIP
Price: $150/M (U.S. file)
Contact: VentureDirect, Erik Keller (212-655-5196; [email protected]
African American Democrats and Liberals
This file consists of 136,606 individuals who are members of the Democratic Party and donors to campaigns for liberal causes. The median age of those listed is 40; median income $40,000. Sources include online and direct mail lifestyle surveys; and transaction data from mail order, retail, online and DRTV purchases.
Selections: Age, income, gender, homeowners, children, magazine subscribers, donors, travelers, bank cardholders, Internet connected, sweepstakes entrants, mail order buyers/categories, music interest, state/SCF/ZIP
Price: $65/M
Contact: Focus USA, Stephani O’John (201-489-2525; [email protected]
High Risk Financial Investors
A total of 724,366 names from the last 12 months have been assembled on the High Risk Financial Investors file. These men (71%) and women (29%) searched the Internet for investment information. Infomercials are the other source.
Selections: Monthly hotline, gender, age, income, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected]
IN THE NEWS
People in the News
Shari Lidsky has been named vice president of consumer sales at Mal Dunn Associates Inc. Lidsky will oversee consumer database and list management sales. Lidsky was previously with Direct Media Inc., and has more than 25 years of direct marketing experience.
Short Cuts
The Territory Ahead and Isabella Bird apparel catalogs both recently joined the American List Exchange (ALEXA). Millard Group Inc. manages both files.
Correction
Business addresses are provided on the Remail Real Estate Executives file (Direct Listline March 26).
Network
