* Gantthead.com Project Managers
* PGA Tour Master File
* Baby to Be Darlings
* Awards Compliancy Sweeps Report Buyers
* Canadian Superfile Shoppers Database
* People in the News
* Introducing Stan Madyda at Estee Marketing Group
* ETargetMedia Nixes Fees For E-mail Lists
* Classified
LISTS UNDER NEW MANAGEMENT
Gantthead.com Project Managers
Rickard List Marketing has been hired to manage the Gantthead.com Project Managers files, effective Jan. 15. Some 100,000 postal and 45,000 e-mail addresses are available for information technology professionals. Canadian and international records are available. L.I.S.T. Inc. previously had this account.
Selections: Content interest, industry, country, state/SCF/ZIP
Price: $275/M (postal file); $400/M (e-mail file)
Contact: Rickard List Marketing, Gerard Petrocelli at 631-249-8710, ext. 118 or [email protected]
NEW LISTS
PGA Tour Master File
The PGA Tour master file becomes available starting Jan. 15. It identifies 1.3 million avid golfers and tournament attendees. Direct mail and Web site registration are the sources.
Selections: Product/service, lifestyle, gender, presence of children, age, income, hotline, state/SCF/ZIP
Price: $105/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Baby to Be Darlings
More than 850,000 Expectant and new parents $75,000-plus household incomes are identified on the Baby to Be Darlings list. Those listed registered at Babytobe.com. They provided information to receive free products and offers.
Selections: Monthly hotline, due date, birth month, lifestyle, demographics, state/SCF/ZIP
Price: $125/M
Contact: Catamount Group, Kat Hauspurg at 203-778-4110 or [email protected]
Awards Compliancy Sweeps Report Buyers
Some 9,307 names from November and December are offered on the Awards Compliancy Sweeps Report Buyers list. These men (35%) and women (65%) paid $20 to receive a monthly report about nationwide sweepstakes. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $90/M
Contact: Impulse Media, Kristine Falconieri at 203-825-4625 or [email protected]
CANADIAN LIST NEWS
Canadian Superfile Shoppers Database
More than 2.5 million names have been assembled for the Canadian Superfile Shoppers database. These direct response buyers paid for purchases with a credit card. Several companies supplied data for this file. Sources include direct mail, telemarketing, direct response TV and the Internet.
Selections: Quarterly hotline, income, homeowners, gender, marital status, FSA, province
Price: $135/M
Contact: Listdata Management Services Inc., David Brill at 845-357-1881 or [email protected] and Oney Currithers at 845-357-1881 or [email protected]
IN THE NEWS
People in the News
Scott Perillo has been promoted to senior account executive and Jennifer Felling has been promoted to account executive in the list management division at Statlistics.
MEET THE BROKER
Introducing Stan Madyda at Estee Marketing Group
This week, Meet the Broker features Stan Madyda, who marks his 30th year in the list business in October. Lists and railroads are his passion. To learn how he finds private list rental deals, click here (www.directmag.com/meet_the_broker/madyda).
SPECIALS!
ETargetMedia Nixes Fees For E-mail Lists
No additional fees for selections, tests, transmission and tracking are being charged for e-mail list rentals at eTargetMedia. Everything is included in the base price. Contact: eTargetMedia, Harris Kreichman at 954-480-8470, ext. 223 or [email protected]
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
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