* Edmund Scientific Catalog Buyers
* General Nutrition Center Active Buyers
* Powersports Business
* Millard Group Hotline Opt-in E-mail Subs
* Oracle Application Users
* TheCuteKid.com
* Finance, Insurance and Real Estate Business Owners
* People in the News
* Classified
LISTS UNDER NEW MANAGEMENT
Edmund Scientific Catalog Buyers
Edmund Scientific hired Estee Marketing Group Inc. as list manager. Its list names 78,943 customers from the last 12 months and 133,611 from the past 24. New product selections were added for optics, earth science, lab bench products, chemicals and specimens, physics and biology, as well as a combined select for software, book and DVD buyers. Millard Group Inc. was the previous list manager.
Selections: Dollar amount spent (ranges), gender, product, state/SCF/ZIP
Sample usage: Astronomy Magazine, Bits & Pieces, Brookstone, Clever Gear, Daedalus Books, Heartland America, Herrington, Imagine the Challenge, Johnson Smith catalog, Massachusetts Audubon Society, MBI, Mindware, Movies Unlimited, Nuts & Volts, Orion Telescope, Plow & Hearth, Republican National Committee, Science News, Science Service, Scientific American, Scientific Models, Sky & Telescope Magazine, Discovery Channel, Wind & Weather, Young Explorers
Price: $100/M (last-24-month buyers)
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
General Nutrition Center Active Buyers
TMA List Brokerage & Management now oversees General Nutrition Center’s file of more than 3.6 million retail and online buyers. GNC’s typical customers are married and in their 40s. Direct Media Inc. had been managing this list.
Selections: Dollar amount spent (ranges), hotlines, homeowner, income, education, product type, gold card member, telephone numbers, state/SCF/ZIP
Price: $95/M
Contact: TMA List Brokerage & Management, Stephanie Kohne at 703-547-4952 or [email protected]
Powersports Business
Ehlert Publishing tapped Names and Addresses Inc. to manage the Powersports Business magazine file. Some 12,000 direct mail-generated subscribers are named. This trade publication covers the power sports industry (including motorcycles, snowmobiles, personal watercraft and all-terrain vehicles). TriMax Direct previously handled this list.
Selections: Job title, business, industry, state/SCF/ZIP
Price: $125/M
Contact: Names and Addresses Inc., Lisa Tricoli at 847-850-1021 or [email protected] and Jeff Dunn at 847-850-1012 or [email protected]
NEW LISTS
Millard Group Hotline Opt-in E-mail Subs
More than 3.2 million e-mail addresses were gathered for this database over the past 12 months. These individuals asked to receive information in such categories as entertainment, fashion, beauty, continuing education, electronics and investments. The data comes from more than 200 Web sites.
Selections: Hotlines, age, income, gender, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Jeff Kelley at 804-364-9538 or [email protected] and Janet Paige at 603-924-9262, ext. 2346 or [email protected]
Oracle Application Users
Postal, e-mail and telemarketing segments are on this 22,327-name file. The sources are lists of magazine subscribers and trade show attendees as well as various technology Web sites like TechTarget and Bitpipe.
Selections: Job title/function, SIC code, size of company, state/SCF/ZIP
Price: $190/M (postal file); $250/M (telemarketing file); $325/M (e-mail file)
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or [email protected]
TheCuteKid.com
Parents and other family members who share photos online and enter children in monthly photo contests are identified on TheCuteKid.com’s file. Contestants pay $20 entry fees. The source is Web page registrations.
Selections: Hotlines, baby, toddler, preschooler, big kid, contest entrants, credit card users, lifestyle, demographics, child’s age range/gender, income, state/SCF/ZIP
Price: $90/M
Contact: Catamount Group, Becky Hagadorn at 203-778-4110 or [email protected]
Finance, Insurance and Real Estate Business Owners
Whitecliffe Information Inc. has a list identifying 559,357 owners of finance, insurance and real estate businesses. It includes credit unions, domestic and foreign banks, life insurance companies, and commercial/residential real estate agents. The file is derived from various databases, including census tract, Internal Revenue Service and Employment Retirement Income Security Act public records.
Selections: Wealth, value of home, investments, sales, value of business, years in business, number of employees, SIC code, congressional district, ethnicity, state/SCF/ZIP
Price: $70/M
Contact: Chessie Lists Inc., Bob Lesser at 301-680-3633, ext. 109 or [email protected]
IN THE NEWS
People in the News
Eva Perritti was named director of business-to-business sales and marketing at Mal Dunn Associates Inc. She has more than 15 years’ experience in the list industry and previously was with MeritDirect.
Christine Lombardi-Sternberg is now a brokerage account executive at Belardi/Ostroy ALC, where she’ll work on existing accounts and new business initiatives. She’d been marketing circulation manager at Lillian Vernon Corp.
Media Source Solutions Inc. promoted Amy Benicewicz to president of its New Fairfield, CT-based ListBargains division.
CLASSIFIEDS
Classified
(www.markarch.com)
Response Driven Marketing Director
Do your talents put you in the top 1% of your peers? Then join a company that’s at the top 1% of its game. We’re Marketing Architects. And we’re changing radio. Our sole purpose is to help radio stations gain revenue and attract more listeners. And we’re the best in the world at doing it. Over the past decade, we’ve become the largest, most influential agency of our kind. If you have what it takes to join a passionate, eclectic group of entrepreneurs with a proven track record of far exceeding industry expectations, then the following opportunity could change your life.
We are looking for an expert and leader in responsive driven marketing, an individual who is extremely well versed in the strategies and mechanisms that not only generate response, but monetize each response to its full potential. Someone with an existing philosophy and track record of what works, what to test and how to test in multiple channels of response. You must demonstrate a proven track record in direct mail, telephone and print, and how you have applied it to the online world with equal success.
You must have built successful programs in continuity and/or circulation management. You bring insight ranging from front end offer development to up sell, cross sell and retention strategies. You bring an arsenal of success stories using direct mail, email, banner, website and search engine channels for both acquisition and retention efforts. Of which you can back up with metric accountability.
Because you are insatiably curious and driven, you are ahead of the curve in understanding current internet consumer trends. Your colleagues are jealous of your eye for picking copy and layout winners. People don’t understand how at the same time you thrive in the analytics of segmentation strategies, database requirements and P&L metrics.
If this describes you then we could be a match for each other. Apply right now by email. Send your resume to: [email protected]
Sr. List Buyer
Pasadena direct response agency seeks Sr. List Buyer responsible for facilitating all direct response list purchases. Candidate must have
excellent analytical and organizational skills and must understand the merge/purge process. Clearly demonstrated skills in list rate
negotiation, spreadsheet creation and analysis of results a must. Familiarity and skill with mapping software a plus. Min. 3-5 yrs direct
mail. Email resume to [email protected] or fax (626) 449-6190.
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