R.S. Means
DM2, formerly known as Cahners Business Lists, has been named manager of the RS Means postal list. Included on the file are the names of more than 126,000 contractors, architects, engineers and developers.
Selections: Business type, gender, job function, state/SCF/ZIP
Cost: $125/M
Contact: DM2, 1-800-323-4958
Gospel Light
Bush Co. Inc. has won management rights to the Gospel Light Publishing buyers list. It includes the names of 173,4000 18-month buyers and inquirers. Gospel Light publishes Sunday School and Vacation Bible School materials for children and adults. Almost three fourths are male. Mailers can obtain church buyers, pastor buyers, youth ministry buyers and administrative buyers. The source is direct response.
Selections: Church position, denomination, dollar amount, state/SCF/ZIP
Cost: $85/M
Contact: Bush Co. Inc., 949-752-4210
Haute@Home
Estee Marketing Group Inc. is offering new counts for its Haute@Home catalog buyers file. The file now has 3,588 14-month buyers who spent an average of $144. This catalog offers chef-prepared meals. Buyers are evenly split between men and women.
Cost: $115/M
Contact: Estee Marketing Group Inc., 914-235-7080
NCMS Farm Index
NewCentury Marketing Services Inc. is offering a database of farm and ranch owners and operators. The entire compiled file contains 2.1 million names, with sub-sets such as senior farmers, wealthy farmers, Farm Index multi-buyers and direct mail buyers. It can be used for both home and business offers. The file is derived from government records and third-party sources.
Selections: Crops by name, ethnicity, gender, county, credit card buyers, mail order buyers, number of acres, presence of children, state/SCF/ZIP
Cost: $75/M
Contact: NewCentury Marketing Services Inc., 1-800-402-960-6267
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