BusinessWeek E-Mail Masterfile
Several new selects are available on the BusinessWeek e-mail master file. They include top management, financial management and other job titles, and several new SIC codes. Among the latter are agriculture, forestry and fishing, construction, mining and manufacturing. The total file includes 247,398 opt-in e-mail addresses.
Selections: Hotlines, BusinessWeek Insider, Technology Insider, MBA Insider, job titles, SIC
Cost: $300/M base rate
Contact: MeritDirect, 914-368-1019
Conservative Donors
MarketTouch has been named manager of several conservative donor lists. These include Americans for Judicial Reform (85,335 donors); Americans Against the Liberal Agenda (129,788); Republican Active Telephone Donors (75,434); Republican Conservative Voter Drive Donors (112,198); and Compassionate Conservative Donors (129,788).
Selections: Gender, demographics, state/SCF/ZIP
Cost: $75/M
Contact: MarketTouch, 609-844-8591
Bridal Essentials Package Inserts
Rubin Response Management Services Inc. has been named manager of the Bridal Essentials package insert program. The program includes 250,000 inserts per year. These consumers purchased wedding invitations and accessories from catalogs. They have an average annual income of $35,000. The sources are 60% direct mail and 40% online.
Cost: $65/M
Contact: Rubin Response Management Services Inc., 847-619-9800
Marvel Comics
Statlistics is offering a list of 44,079 active Marvel Comics subscribers. These readers fall into two age groups — 8-18 and 22-50. Their average unit of sale is $35, and 80% are male.
Selections: Age, gender, state/SCF/ZIP
Cost: $85/M
Contact: Statlistics, 203-778-8700
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