Time Life Master File
Millard Group Inc. has won the management of this more than 5.9 million-name file of music and video product buyers. The source is direct response.
Selections: Gender, income, purchase amount, one-, three-, six-month buyers, state/SCF/ZIP
Cost: $90/M
Contact: Millard Group Inc., 603-924-9262
Classic Chevy International
A file offering 20,156 last-12-month buyers from the Big Red Book catalog has come on the market. The sources are direct mail and the Internet.
Selections: State/SCF/ZIP
Cost: $90/M
Contact: Names and Addresses Inc., 847=465-1500
Affluent African Americans
This newly-managed file offers150,000 individuals who’ve responded to offers for financial services, books, magazine subscriptions and other products. The sources are direct mail and space.
Selections: Gender, age, income, homeowners, state/SCF/ZIP
Cost: $90/M
Contact: Listdata Management Services, 845-357-1881
American Library Association: Booklist
This file offers 18,011 subscribers to the group’s twice-monthly purchasing guide for school and public libraries and teachers. The sources are direct mail and conferences.
Selections: Library type, state/SCF/ZIP
Cost: $95/M
Contact: Aggressive List Management, 747-304-4030
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