Catalogs.com
Mal Dunn Associates Inc. has been named manager of the Catalogs.com list. The file includes the pre-qualified names of 411,754 consumers who have used the Catalogs.com Web site in the past year to request catalogs, and are in a buying mode.
Selections: Gender, business address, multi-catalog, catalog category, state/SCF/ZIP
Cost: $80/M
Contact: Mal Dunn Associates Inc., 845-278-1200
Smart Inventions
Walter Karl Inc. has won management rights to the Smart Inventions buyers list. The 1.3 million customers listed on this file have purchased household and personal products, ranging from the Abronic Ab Exercise to Fast White Teeth Whitener. The average unit of sale is $35. The average age is 45, and 75% are females. The sources are television and the Internet.
Selections: Gender, credit card, lifestyle, multi-buyer, state/SCF/ZIP
Cost: $100/M
Contact: Walter Karl Inc., 845-620-0700
Nuevo Hispanic American
MKTG Services has been named manager of the new Nuevo American lists. It includes the following files: Hispanic American doctors (36,042 names); Hispanic American executives (184,771); Hispanic American Professionals (373,734). Also available are 20,771 Spanish-speaking doctors, 81,206 Spanish-speaking executives and 192,306 Spanish-speaking professionals.
Selections: Telephone, gender, state/SCF/ZIP
Cost: $85/M
Contact: MKTG Services, 914-339-7255
Emergency Medical Benefits
The List Authority has been assigned management of the Emergency Medical Benefits insurance subscriber list. The file lists 483,000 current medical plan subscribers and 169,000 expires. These consumers are eligible for a cash payment when a medical emergency occurs.
Subscriptions are billed to their credit card or check debit. The sources are telemarketing, inserts and the Internet.
Selections: State/SCF/ZIP
Cost: $90/M for active names
Contact: The List Authority, 201-666-0100
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