List and Database News

PC Connection IT Professional Catalog Blow-In Program

PC Connection mails out 7.2 million catalogs every year. The company limits blow-in opportunities to one per magazine, and material must be no smaller than 3 1/2 x 5 inches and no larger than 6 x 6 inches. Customers spend an average of $350 per order.
Price: $55/M
Contact: Millard Group Inc., 603-924-9262

Small Office/Home Office Opt-in Subscribers
These 3 million plus people have subscribed to the SOHO opt-in e-mail file. They are interested in products that will enhance the profitability or management of their small or home-based businesses. Four in five are male.
Selections: Dollar amount spent on products, annual sales volume, business/industry type, company size, credit card buyers, job function, title, monthly hotline, occupation, sales volume, phone number, gender, state/SCF/ZIP
Price: $80/M
Contact: Take 5 Solutions, 561-962-4255

Wizard Magazine Ride-Alongs
More than 3.4 million issues of this comic-industry publication are sent out each year. The polybag each comes in is stuffed with free cards, posters, comics and special offers. An additional 750,000 opportunities will be available for Wizard