Figi’s Files
Adrea Rubin Management Inc. has been chosen to manage a pair of Figi’s Inc.’s lists. Mokrynski & Associates Inc. had previously done this work for the food and gift marketer. The larger Figi’s Fancy Food & Gift Buyers file identifies more than 1.5 million customers. Figi’s Gift Gallery list comes with 139,590 records. Figi’s screens customers and offers $70 to $120 in credit to make purchases. Seventy percent of its customers choose a deferred billing option. Women comprise about 72% of the customer base. The average unit of sale is $80. The sources are direct mail and the Internet.
Selections: Cash/credit card, hotlines, catalog requester, gift/personal buyers, Internet buyers, new to file, multibuyers, dollar amount spent, product, personalized products, state/SCF/ZIP
Price: $95/M (base)
Contact: Adrea Rubin Management Inc., 212-487-3783
Tennis Week Tennis Week News Inc. is offering a list of 25,443 active subscribers to Tennis Week magazine, which covers major tournaments around the world. Subscribers’ median age is 36; their average annual income is $120,900. Three-quarters are members of tennis clubs, 75% hold valid passports, 93% have credit cards and 79% are college graduates.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: MeritDirect, 914-368-1069
Money Making Networks
Research & Response International Inc. has a list naming 12,691 recent opportunity seekers. A total of 75,250 names are listed on the March hotline. These individuals purchased information about opening home-based businesses and other income-generating projects. New names reportedly will be added monthly to the Money Making Networks file. The sources are direct mail, telemarketing, space advertising and the Internet. Women make about 58% of these purchases.
Selections: Age, income, credit card, homeowner/renter, home value, presence of children, gender, latest month, state/SCF/ZIP
Price: $90/M
Contact: Research & Response International Inc., Helen Lin at 212-489-8610, ext. 33
America’s Expectant Mothers
Carney Direct Marketing has introduced a list identifying new and expectant mothers using birth shower registration records. A universe of 456,560 mothers is being offered on the list America’s Expectant Mothers, in addition to a monthly hotline with counts exceeding 100,000. These women are generally age 20 to 35 with a $35,000 or higher yearly income.
Selections: Trimester, income, monthly hotline, state/SCF/ZIP
Price: $100/M
Contact: Carney Direct Marketing, 800-240-3349, ext. 316
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