List and Database News

Southeast Equine Monthly

Now available from Midwest Direct Marketing Inc. is offering the Southeast Equine Monthly subscriber list. The file includes the names of 12,471 active subs. They have an average age of 50 and an average income of $55,000. Many own their own farms or ranches. The source is direct mail.
Selections; state/SCF/ZIP
Price: $90/M
Contact: Midwest Direct Marketing Inc., 913-686-2220

Entrepreneur
Entrepreneur magazine’s e-mail file has been introduced to the market through Mal Dunn Associates Inc. The list includes 39,425 subscriber e-mail addresses. The magazine offers pointers on starting, maintaining and growing a business. The unit of sale is $19.97 for one year.
Selections: Age, geography, gender, hotlines
Price: $150/M
Contact: Mal Dunn Associates Inc., 845-278-1200

Yves Rocher
Yves Rocher’s Deferred Billing and Birthday Club lists have been placed on the market through Adrea Rubin Management Inc. The file contains the names of 119,774 three-month deferred billing customers. Birthday Club counts vary with the month. Most of these customers are women. The sources are 60% direct mail and 40% insert media.
Selections: Selections: Age, cash/credit, deferred billing, single/multibuyers, dollar amount, gender, state/SCF/ZIP
Price; $95/M (base)
Contact: Adrea Rubin Management Inc., 646-487-3792

Cyber Financial Network
Walter Karl Inc. has been named manager of the Cyber Financial Network (CFN) e-mail file. CFN operates a network of Web sites, including MortgageExpo.com and AllQuotesInsurance.com, that help consumers find home financing and insurance coverage. The permission-based file includes 2.8 million addresses. Almost 60% of the individuals listed are female.
Selections; Loan type/size, gender, postal address
Price: $100/M
Contact: Walter Karl Inc., 646-336-4169