Miles Kimball
Miles Kimball Co. has retained 21st Century Marketing to manage its list portfolio. The appointment covers 11 lists, including a master file, which identifies more than 1.3 million catalog customers from the last 12 months. Other files specify buyers of apparel & accessories, Christmas cards, gifts & collectibles, holiday products, home & desktop products and housewares. There are also files listing purchasers of kid’s products, outdoors & gardening, pet and travel & leisure products. Aggressive List Management Inc. was the previous list manager.
Selections: Gender, credit card buyers, multibuyers, average purchase, dollar amount spent, hotlines
Price: $90/M (master file): $102/M (other files)
Contact: 21st Century Marketing, 203-487-3104
iVillage Files
The list portfolio offered by iVillage Inc. has been expanded with the addition of e-mail addresses. This women’s oriented network of Web sites now offers separate e-mail lists for New Mothers, Lamaze Parents, Baby Steps and Lamaze Para Padres magazines. The counts range from 3,624 to 286,030.
Selections: Homeowner, computer user/owners, child gender, birth to one year, birth due date, first child, presence of other children by age, mail order, online shopper, hotlines, state/SCF/ZIP
Price: $150/M (e-mail file)
Contact: Statlistics, 203-778-8700
Regime Plus
The Regime Plus list is making its market debut with separate monthly hotlines for March, April and May. Roughly 12,000 buyers are being offered from each month. Regime Plus is a weight loss program sold by direct response radio. The average unit of sale is $73. Ninety-two percent of the customers are women.
Price:$100/M
Selections: None offered at this time
Contact: Impulse Media, 203-825-4652
Vintage Truck/Antique Power
Antique Power Inc. has named Chilcutt Direct Marketing manager of the Vintage Truck and Antique Power magazine lists. The publisher had previously managed these files in-house. Vintage Truck offers 18,172 active subscribers and Antique Power offers 40,632. Direct mail and space advertising are the sources.
Selections: Hotline, state/SCF/ZIP
Price: $150/M
Contact: Chilcutt Direct Marketing, 405-478-7245
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