Technology Review
The Massachusetts Institute of Technology has appointed Direct Media Inc. as list manager for its Technology Review magazine files. More than 157,000 postal and 47,000 e-mail records are available. An enhanced file is offered as well. A typical subscriber is 41, with a $154,900 household income.
Selections: Source, adult/child gender, paid, ethnicity, lifestyle, donors, state/SCF/ZIP
Price: $190/M (postal file); (e-mail file)
Contact: Direct Media Inc., 203-532-2418
Sunshine Wellness
A postal identifying more than 10,000 purchases or natural health products has come on the market. The Sunshine Wellness Health Product list identifies customers who spent an average of $42 per order. Direct mail is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Lake Group Media Inc., 914-925-2460
Multi-Donors
Mail order and other self-reported were used to assemble the Multi-Donors file. It contains nearly 4.4 million donors who
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