High on Taste
Align Publishing Inc. has named Rubin Response Management Services Inc. to represent a list of 88,054 consumers who registered to receive e-mail newsletters and special offers, from catalogs and magazine that advertise on the Web site highontaste.com. Seventy percent of these individuals are women, typically 30 to 60. Selections: Date of birth, monthly hotline, state/SCF/ZIP Price: $85/M Contact: Rubin Response Management Services Inc., 847-619-9800
Software Magazine/IT Buyers
L.I.S.T. Inc. has assumed management of Software Magazine’s subscription file and related IT Buyers master file. Postal and telephone records are available. The magazine offers 177,874 subscribers associated with information technology. The IT Buyers file identifies IT managers and other decision-makers, who subscribe to Client Server Computing or Software magazine Selections: Job function, number of employees, one per site, sales volume, industry, operating system, computer type, software installed, state/SCF/ZIP Price: $185/M (postal records); $480/M (e-mail records) Contact: L.I.S.T. Inc., 516-358-5478
Do-it-Yourself Book Buyers
Reiman Publications has released a list of buyers of its new annual do-it-yourself book series. It lists 58,000 buyers who purchased the “Home Improvement Annual.” A small percent of the file also includes buyers of “Backyard Projects,” a one shot title. Direct mail is the source. Selections: Gender, multibuyers, new starts, paid, state/SCF/ZIP Price: $100/M Contact: Direct Media Inc., 203-532-2520
IST Offers from Triad Media
Triad Media has released postal files with business and consumer addresses from its IST Offers division. Space advertising and the Internet are the sources. The IST Offers Business Address file identifies 172,821 individuals who responded to various offers. Similarly, the IST Offers Responders at Home file consists of 107,404 consumers. Selections: Hotlines, gender, state/SCF/ZIP Price: $75/M Contact: Delta Factor Marketing Group, 815-354-7272
Network
