Tender Heart Treasures/Special Place
Mokrynski & Associates Inc. has been selected to manage the Tender Heart Treasures and A Special Place general merchandise catalog lists. Tender Heart is the file 132,100 last-12-month buyers. A Special Place catalog offers 50,471 buyers from the last 12 months. Roughly 80% of these customers are women. An average order runs $50.
Selections: Hotlines, dollar amount of purchases (ranges), enhancements, lifestyle, gender, state/SCF/ZIP
Price: $100/M (last-12-month buyers)
Contact Mokrynski & Associates Inc., 201-487-8181
Family Christian Stores Portfolio
Direct Media Inc. has been appointed to manage the Family Christian Stores list. Approximately 2.2 million records are available. Family Christian Stores’ catalogs and retail stores market to consumers and churches a line of inspirational products; such as Bibles, books, music, gifts, apparel and software.
Selections: Hotlines, gender, product, dollar purchase amount (ranges), ethnicity, religion, interests, state/SCF/ZIP
Price: $95/M (base)
Contact: Direct Media Inc., 203-532-2436
Children’s Wear Digest
ClientLogic Specialists Marketing Services has been named manager of the Children’s Wear Digest clothing catalog lists. More than 187,000 buyers from the last 12 months are available on both the Children’s Wear Digest list and corresponding enhanced file. The average unit of sale is $100. Another file Just Boys, Just Girls offers more than 32,000 last-12-month buyers. Here the average unit of sale is $75.
Selections: Hotlines, gender, dollar amount spent (ranges), state/SCF/ZIP
Price: $110/M
Contact: ClientLogic Specialist Marketing Services, at 201-865-5800
Sportif Classics/Sportswear
Sportif USA has chosen Millard Group Inc. to represent its Sportif classics and sportswear catalog files. Sportif Classics is the larger list with 19,585 buyers from the last 12 months. The Sportif Sportswear file contains 14,153 last-12-month buyers.
Selections: Dollar amount spent, hotlines, average purchase, gender, product, source, state/SCF/ZIP
Price: $110/M
Contact: Millard Group Inc., 619-595-4801
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