World Publications
Lake Group Media Inc. has been named manager for World Publications’ 14 magazine lists. More than 2 million subscribers names are available. With counts ranging from 14,800 to 244,000 the appointment includes such titles as Boating life, Caribbean Travel & Life, Cruising World, Islands and Sailing World. Other titles include fishing magazines, Garden Design, Saveur, Waterski and Windsurfing magazines. An enhanced master file is due to be launched shortly.
Selections: Hotlines, source, paid, gender, state/SCF/ZIP
Price: $100/M
Contact: Lake Group Media Inc., 914-925-2400
Mayo Health Information
RMI Direct Marketing Inc. has assumed management of two subscriber files and one book buyer list on behalf of the Mayo Foundation for Medical Education and Research. The Mayo Clinic Women’s Healthsource, Health Letter and Book buyers files have counts ranging 200,000 to 500,000. Direct mail is the source.
Selections: Monthly hotline, gender, multibuyers, change of address, state/SCF/ZIP
Price: $105/M (subscribers); $95/M (book buyers)
Contact: RMI Direct Marketing Inc., 203-798-0448
Yoga Journal
Millard Group Inc. recently became the manager of the Yoga Journal list of 168,000 active subscribers. Eighty-three percent of the subscribers are women. The average household income of these individuals is $93,500.
Selections: Hotlines, gender, new-to-file, paid, renewals, source, state/SCF/ZIP
Price: $110/M (base)
Contact: Millard Group Inc., 619-595-4801
Direct Discount Club
More than 1.5 million postal records are available on the new Direct Discount Club file. These consumers responded to multi-channel offers to receive discounts on a variety of products and services. Product categories sold include automotive, floral, movie tickets, golf, wireless communications, groceries, legal services, hotel and travel. The average unit of sale is $200. The sources are direct mail, direct response TV, telemarketing and the Internet.
Selections: Telephone numbers, age, income, credit card, state/SCF/ZIP
Price: $120/M (base)
Contact: Lighthouse List Co., 800-684-2180
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