Golf-related Web site holding company LCS Golf, based in New York, has acquired a Golf Promo, Inc., an internet marketing firm that with a database of 3.2 million golfers. The purchase price was not disclosed.
Although the firm’s primary focus is in target marketing to the golf community. LCS also maintains an extensive database of individuals associated with travel, healthcare, and the stock market. As such, direct marketing efforts will be able to be executed for other industries in addition to golf.
“Golf Promo, Inc. is a critical and invaluable component to our organization. Our ability to cost effectively and efficiently target market golfers is now largely unparalleled,” said LCS Golf president/CEO Dr. Michael Mitchell, in a statement. “This acquisition will be instrumental in significantly increasing not only our overall business but also the rate in which we can grow our business.”
