Konica Minolta Business Solutions U.S.A., Inc. has launched a national advertising campaign in support of its new bizhub business equipment products that make heavy use of direct mail, electronic advertising, cable TV and outdoor.
The Ramsey, N.J company will send out an undisclosed amount of direct mail to prospects across a broad range of vertical markets.
It will also create a microsite to deliver product information.
On top of that, Konica Minolta will run two 30-second spots on CBS, ABC, CNN, CNN Headline News, and ESPN through October.
The campaign was created in conjunction with Glastonbury, CT.-based Cronin and Co., Inc.
Konica officials could not be reached at deadline.
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