Event marketing pioneer Jack Morton died June 28 at his home in Vero Beach, FL. He was 94.
Morton founded Jack Morton Productions in 1939 in Washington, DC; the agency has grown to become Jack Morton Worldwide, No. 11 in the 2004 PROMO 100 agency ranking with an estimated $111 million in 2003 U.S. net revenues.
“Jack Morton leaves a profound legacy at this agency and in the industry as a whole,” said Josh McCall, CEO of Jack Morton Worldwide, in a statement. “He was a terrific communicator and entrepreneur with an instinctive understanding of how businesses could integrate entertainment to better inspire their most important audiences.”
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