Inventive Solutions Inc. expects to pull in between $300,000 and $500,000 in revenue from its new automotive and garden products catalog in 2004.
The Bend, OR wholesaler is mailing out about 300,000 copies of its first consumer catalog in February to households in California, Oregon, Washington, Idaho, Montana and other western states in February, said John Gibney, CEO.
“We decided to make our first mailing regional because we know this area,” he said. The mailing will go to a combination of its house file and rented lists. Gibney declined to elaborate.
The company’s Web site, www.einventive.com, will also become active early next year.
The company currently sells its products to about 120 retail outlets and catalogs.
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