Cataloger Norm Thompson increased revenue from insert programs by more than 200% between 2002 and 2003, and by 400% the year before, reported customer acquisition manager Patty Davis at the Direct Marketing Association’s first Insert Day conference in Rye, NY.
For fiscal 2003, the company has so far drawn $759,000 in revenue from package inserts.
Davis said she was told about two years ago to boost the San Francisco cataloger’s list rental income by at least 20%.
She suggested accepting more package inserts in its Solutions housewares catalog shipments.
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