What does a CMO need to know about inbound marketing? Marketo tries to offer a comprehensive answer to this question with an infographic titled “The CMO Guide to Inbound Marketing.”
“Inbound marketing is the process of helping potential customers find your company before they are ready to buy through content marketing, social, and search presence,” according to Marketo. “The goal is to turn that early awareness into brand preference, and ultimately convert leads into revenue.”
The infographic lays out some guidelines for companies interested in dedicating themselves to inbound marketing. The list includes:
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