India is preparing to ban tobacco advertising, promotion and events sponsorship.
India will be the seventh country to join the World Health Organization’s Framework Convention on Tobacco Control, which prohibits promotion and sponsorship; uses high prices and taxes to discourage smoking; and prohibits sales to kids. The initiative needs 40 countries to sign on before it can take effect.
Separately, the Indian cabinet will draft legislation to ban print and electronic-media ads for tobacco products, per new reports. Nearly one-third of the world’s estimated 1.1 billion smokers live in developing countries, according to Indian government officials.
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