- 12% of companies planned to establish an employee incentive program this year, according to Promo’s P&I Survey.
- Nearly half of respondents reported handing out premiums at events or on tours.
- Premiums deliver better ROI (55%) compared to ad specialties (15%), the survey found.
- Of the 71% of business people who received a promotional product in the last 12 months, 34% had the item with them when surveyed, says the Promotional Products Association International.
- Of that group, 35% kept the item after two years, 22% after six months and, even better, 76% of the group recalled the advertiser’s name and 52% did business with the advertiser, the PPAI survey found.
Got an incentives tip to share? Contact Patricia Odell at [email protected]
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