The U.S. Supreme Court has ruled that Victoria’s Secret failed to prove its trademark was harmed by a Kentucky store called “Victor’s Little Secret” that sells lingerie, sex toys and adult videos, according to news reports.
The high court unanimously reversed a ruling that the cataloger/retailer’s trademark had been diluted.
In 1998, Victoria’s Secret sued the owners of the store, located in a shopping center in Elizabethtown, KY.
When owners Victor and Cathy Moseley opened their business in 1998, they called it “Victor’s Secret.” After the operator of the mail catalog business and retail stores complained, the owners changed the name to “Victor’s Little Secret.”
Victoria’s Secret claimed its trademark had been diluted and a U.S. appeals court upheld the decision.
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