Hershey Foods Corp. has promoted a handful of executives under CEO Rick Lenny.
Daniel Azzara becomes VP-global R&D to keep up the pace of new products and packaging. David West becomes senior VP-chief customer officer, building on momentum from Hershey’s 2003 sales force reorganization. West had been senior VP-sales.
Raymond Brace becomes senior VP-operations; he had been VP-operations and technology. Marcella Arline becomes senior VP-chief people officer; she had been senior VP-human resources and corporate affairs.