Hanover Direct Inc., Weehawken, NJ, has launched a new catalog department on Excite Inc.’s Shopping Channel, featuring eight of Hanover Direct’s specialty catalogs. Hanover has had an online catalog presence since March 1997; each of its books currently has a Web site.
The catalogs in Excite’s shopping space are The Company Store, Silhouettes, Improvements, International Male, Undergear, Gump’s By Mail, Domestications and Tweeds. Hanover plans to eventually expand coverage to all of its offerings. The Excite-programmed portions of Netscape NetCenter will also carry the catalog department.
In late 1998 Hanover Direct and Excite announced the creation of their electronic commerce alliance, which includes the new catalog department as well as Excite’s selection of Keystone Fulfillment Inc., a Hanover affiliate, as the third party back-end fulfillment vendor.
Network
