Groupon Launches Merchant Impact Report to Help Merchants Measure the Performance of Deals

GrouponGroupon has unveiled the Merchant Impact Report, a free tool integrated into the Groupon Merchant Center to give small businesses insights into how profitable deals with the provider are. This tool is being rolled to U.S. and Canadian out after what the daily-deals giant calls a “successful trial” among more than 1,000 merchants.

“The Merchant Impact Report was created as a result of our merchants’ feedback and is designed to provide a clear, concise view into the effectiveness of their