Google Inc. has agreed to acquire Urchin Software Corporation, a San Diego-based Web analytics company.
Financial terms of the deal were not disclosed. The acquisition is expected to close by the end of April.
Urchin is an analytics solution used by Web site owners and marketers to better understand their users’ experiences, optimize content and track marketing performance. Urchin tools are available as a hosted service, a software product and through large web hosting providers.
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