GOLF SUPERSTAR, MICHELLE WIE, SIGNS WITH NIKE/SONY

Posted on by Chief Marketer Staff

Michelle Wie, the 15-year-old golf phenomenon, has inked a $20 million, four-year deal with Nike that will help catapult women’s golf into the limelight.

She will be represented by the William Morris Agency, who said she has also agreed to a multi-year deal with Sony. Details of that deal were not available.

Wie yesterday made her much anticipated announcement to go professional and with that is expected to gain millions in high-profile endorsements as brands look to pair with the young superstar and gain visibility in women’s golf. By turning pro, Wie becomes eligible for corporate sponsorships, but is not planning to join the Ladies Professional Golf Association, which requires members to be 18 or older.

The deal with Nike pays up to $5 million a year for the four-year agreement.

The Korean-American teenager, who was raised in Hawaii, will make her professional debut at the Samsung World Championship in Palm Desert, CA, next week.

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