Golden Books Family Entertainment has launched its newly re-designed Web site, http://www.goldenbooks.com, which it said targets the needs of parents, children and book collectors more precisely.
The company said it intends to further build on the site over the next few months to support its efforts to maintain its brand in children’s publishing.
“With Golden Books’ 97% brand awareness and trust factor, we’re one of the first destinations for parents looking to buy children’s books on-line,” said Patty Sullivan, executive vice president, Golden Books Special Markets, in a statement.
In addition, Golden Books is now offering a selection of children’s books through a specially-created page on Azazz.com (http://www.azazz.com), where it is reportedly the only children’s book site
