G2 Direct & Digital Promotes Laiks to head Strategy

Relationship marketing agency G2 Direct & Digital has promoted Martin Laiks to lead the agency’s strategy group.

Laiks, a 20-year veteran in strategic planning and digital marketing is responsible for the development of the agency’s multi-channel capabilities to deliver marketing programs for the agency’s clients, including Adobe, Pfizer, Aetna and Liberty Mutual.

He reports to the group’s president, Wendy Lurrie.

G2 Direct & Digital is part of the G2 global marketing services network.