FTC Charges Herbal Supplement Marketer

A company that heavily advertised an herbal dietary supplement to the Chinese and Vietnamese-language communities has settled Federal Trade Commission charges of making false and unsubstantiated claims for the product.

The defendants allegedly advertised and sold the product “Sagee” through Chinese-language advertising on radio and television, in newspaper ads, and on the Internet. Some ads also appeared in Vietnamese and English, according to the FTC.

The ads claimed that Sagee can improve brain health and revitalize and rejuvenate the brain, as well as alleviate or treat a number of serious, chronic brain-related diseases.

Under the terms of the settlement the defendants, Sagee U.S.A. Group Inc., and its president, Xiao Hua Li, are prohibited from making any health benefits, performance, or efficacy claims for any product that purports to repair damaged brain cells; improve memory or concentration; slow down the brain