Fran Green, president of data management for American List Counsel Inc., has been named List Leader of the Year by the Direct Marketing Association’s List and Database Council.
The award will be presented at the List Leader of the Year Awards Dinner on Wednesday, Aug.1, at the New York Marriott Marquis Times Square.
An active member of the direct marketing community for more than 25 years, Green was the architect of ALC’s approach to revenue maximization, which uses extensive analysis and research, modeling, according to the DMA.
She also developed ALC’s “For Brokers Only” luncheon in 1996.
After Hurricane Katrina in 2005, Green developed a portal for donations from the list industry, Direct Marketers for Katrina Relief, which raised thousands of dollars for Habitat for Humanity’s Operation Home Delivery.
Before joining ALC, Green was vice president and general manager of Zeller & Letica, a list compiler and brokerage.
“The criteria for choosing a list leader of the Year include service to our industry, education, mentoring and innovation — and Fran Green clearly satisfies them all,” said Stefanie Pont, manager partner of Pont Media Direct and chair of the DMA List and Database Council, in a statement.
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