Advo Inc. posted revenue for its first fiscal quarter ended Dec. 25, 2004 of $350.1 million, increasing $47.7 million, or 15.8%, over the prior year quarter.
The first quarter revenue growth was driven by continued strength in advertising piece volumes, which were up 17.5% over the prior year quarter, to 8.3 billion pieces, according to the Windsor, CT-based co-op mailing company. Pieces per package were down 3.3% and revenue per thousand pieces was up 0.2%.
Advertising program expansions in Southern California, Pittsburgh, Raleigh-Durham, and SEZ program increased the number of advertising packages distributed, and reduced pieces per package. Excluding this, total packages increased 5.6%, and pieces per package increased 4.9%.
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