Internet advertising expenditures amounted to $5.48 billion during first-quarter 2009, a 5% dip from first-quarter 2008’s level, according to the Internet Advertising Bureau (IAB).
Online ad spending was $5.77 billion during first-quarter 2008, and $6 billion during fourth-quarter 2008. For the year, it amounted to $23.45 billion, the highest of any full year recorded by the Bureau. This despite being in what the IAB termed the “toughest advertising marketplace in decades” in a release.
“Interactive advertising has taken its rightful place as a fixture on marketing plans across sectors, which means we aren’t immune to broader economic trends,” said Randall Rothenberg, president and CEO of the IAB, in a statement.
Rothenberg continued, “Nevertheless, consumers are spending more and more time with interactive media. For this, and other reasons, interactive media continues to gain share of marketing spend. We’re confident that growth will resume as the U.S. economic climate improves. Interactive advertising is the most accountable way to reach consumers—and in this economy, digital media will be a core component of any successful marketing campaign.”
The IAB’s analysis includes data on online advertising revenues from Web sites, commercial online services, ad networks, free e-mail providers, and all other companies selling online advertising.
*Silverpop Announces Hires One VP, Promotes Another
Kelly Thompson joined Silverpop as VP of production operations and Clara Hoban, formerly director of support and training, has been promoted to vice president of support services.
Thompson was previously VP of platform services at LexisNexis (through its acquisition of ChoicePoint) where she managed more than two petabytes of data and 3,000 servers. Her duties included managing multiple data centers for companies requiring constant uptime.
Prior to ChoicePoint, Thompson was senior director for CNN, where she helped develop successful Web sites for CNN and infrastructure for Turner Broadcasting System, including the high-traffic CNN.com.
Clara Hoban joined Silverpop in 2007 and led the client support and training team’s transformation to provide 24 hour, global, multi-product support. Hoban has a strong client service background in the e-commerce and direct marketing industries. She came to Silverpop from Overton’s Management Group where she served as call center director. She also spent several years in client service and customer support roles at Ecometry Corporation.
Silverpop, provides customer engagement marketing solutions and multichannel B2B marketing automation offerings.
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