Baskin-Robbins, Glendale, CA, teams up with NBC to promote the network’s fall primetime roster. From Sept. 3 through Oct. 27, the campaign will include the introduction of a new sundae and four ice cream flavors based on NBC shows, as well as an online “sweetstakes” that will award a trip for two to a Los Angeles taping of “Fear Factor”; a walk-on role in NBC’s new drama “American Dreams”; a tour of the “Will & Grace” set, consultation with a show stylist, and shopping spree at Barney’s; a bowling trip on location with cast of “Ed”; and a trip to Miami modeled on new comedy “Good Morning Miami.” Fans get game cards in Baskin-Robbins shops, then go online to check codes. Ice cream treats channel the same five shows. Norm Marshall, Los Angeles, handles.
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