EDiets.Com Chooses Agency Of Record
EDiets.com, Inc. has named Mercury Media its agency of record. The agency is responsible for all aspects of direct response television advertising media buying for eDiets, a nutrition, fitness and weight-loss programs.
EDiets.com began testing multiple creative executions of its new television campaign with Mercury Media in November. New television spots will air on high-profile networks like Hallmark Movie, MSNBC and Discovery Health.
“EDiets.com has a great opportunity to attract new customers through a series of strategic television and online media buys across national media markets,” said Mercury Media VP and director of Client Service Kristi Tropp, in a statement.
Mercury Media will also provide strategic planning, media buying, results tracking and optimization capabilities for eDiets.
