E-Dialog, an Internet marketing services firm, has acquired MBS, a database marketing services firm, for $22.5 million.
MBS will operate as a subsidiary of E-Dialog and its executive team will remain intact.
“With this acquisition, E-Dialog said it could offer clients a database engine that reveals consumer behavioral patterns through e-mail, direct mail, mobile devices, social networks, e-commerce, telemarketing and at retail point-of-sale.
“The acquisition of MBS strengthens E-Dialog
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