Dunkin Donuts is giving consumers a helping hand when it comes to finding a local store.
The chain has teamed up with online mapping company MapQuest to launch an interactive Web site that lets travelers plan road trips and find stores in the 33 states where its shops are located.
Visitors to the site MyIcedCoffee.com can find trip-planning advice and submit their favorite Dunkin’ Donuts Iced Coffee story online. Company spokesperson Rachael Ray is featured in the online campaign.
A sweepstakes overlay lets customers enter for a chance to win $10,000 for a vacation anywhere in the world. An instant-win game also offers prizes of $100 gas cards, global positioning systems, Best Buy gift cards, video iPods and JetBlue airline tickets to people who correctly name the iced coffee flavor of the day by visiting a local Dunkin’ Donuts store.
The sweepstakes runs through July 23.
The goal behind the promotion is to help customers “get more out of their summer” while boosting its positioning the No. 1 retailer of iced coffee, said Scott Hudler, director of marketing, Dunkin’ Donuts.
“This site provides a fun and exciting new way for us to reach both loyal and new customers and share company news and product offers,” Hudler said.
Dunkin’ Donuts is using the promotion in part to give entertain customers and awareness around the company’s nine iced coffee flavors: Hazelnut, French Vanilla, Blueberry, Raspberry, Coconut, Cinnamon, Toasted Almond, Chocolate and Caramel.
Banners ads and in-store P-O-P supports the promotion. Digital agency Studiocom created the Web site.
Network
