Dr Pepper is extending its long-standing relationship with college football with highlights including a sweepstakes dangling $1 million during a half-time on-field event.
The new deal includes an agreement with ABC Sports and the Atlantic Coast Conference (ACC) to be the title sponsor of the ACC’s first ever college football championship game, to be aired on ABC on Dec. 3, 2005. Dr Pepper is also title sponsor of the BIG 12 and SEC games.
In addition to the title sponsorships of the three games, Dr Pepper will support the initiative by involving fans in college football activities throughout the year. Details of the sweepstakes as well as local promotions are still being worked out, a Dr Pepper spokesperson said yesterday.
