DoubleClick Inc. has revamped its reporting system for monitoring online marketing campaign performance to provide an hourly status report, additional data filters and reporting criteria for more in-depth analysis.
The new system features 22 additional metrics for measuring the performance of Web site zones or sub-sections of sites, based on revenue, discounts and other data categories. It can be used for search engine marketing, e-mail and other kinds of online promotions.
DoubleClick also expanded the accessibility of its Internet tracking tool to third-party Web sites for publishers to measure online post-impression and post-click data, regardless of whether the advertisers are DoubleClick’s clients or not.
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