Online advertising agency DoubleClick Inc., based in New York, has signed 15 partnerships with clients to use its “DART for Advertisers” including Dell Computers, USWeb/CKS, Travelocity.com, GreenTree.com, Four Points Digital, Travelscape.com;
Mediasmith Inc. and Strategic Interactive Group.
DART for Advertisers is a privately labeled ad serving and reporting system for advertisers and ad agencies which reportedly gives advertisers control over the delivery of their ad campaigns. This includes the ability to change creative, target on any site, centralize campaign reporting and monitor post-click activity.
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