This summer ADS Direct Media is debuting La Buena Vida, a lifestyle magazine that will ride along with the agency’s La Canasta de Valores co-op sampling program.
The 2-year-old co-op is delivered door to door to 2 million Hispanic households in California and Texas. Regional editions of the magazine will be published to accommodate local advertisers.
All editorial will be bilingual, and advertisers will be encouraged to use bilingual creative, says ADS chairman and CEO Dub Doyal.
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