Domino’s Pizza has hired Crispin Porter + Bogusky as its lead creative advertising agency of record, effective immediately.
The work includes all Domino’s general market creative, including television, print and radio advertising, as well as P-O-P materials.
The first work will break in the first quarter of 2008 featuring an edgy approach, Domino’s said.
The two-month review process included more than 50 agencies, the company said.
CP+B clients include Burger King and Volkswagen. The agency has also worked with MINI, Nike, Geek Squad, Miller Lite, Miller High Life, the launch of Coke Zero and the truth anti-tobacco campaigns.
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