The Direct Marketing Education Foundation awarded its “Rising Star” honor to four DMers, gave Time Consumer Marketing Inc. its Corporate Commitment award, and debuted a donor program at its annual awards dinner Tuesday night.
Time Consumer Marketing was recognized for its efforts in developing young talent, which include the TCM Internship Program, which nurtures talent at the undergraduate and business school levels; the TCM Training Programs, which provides entry- and junior-level staff with professional development opportunities; a mentoring program that provides new staff with peer mentors, and a unit-wide knowledge sharing initiative.
Employees from the division, which serves as the consumer-marketing arm of Time Inc., have served on the DMA board, as well as a number of the DMA’s special interest councils. They have also been involved with the DMA’s internship programs and other activities.
The rising star awards were conferred onto four individuals under age 40 who, despite their relative youth, have made significant contributions, or shown exceptional leadership, within the direct marketing field. This year’s honorees were:
Daniel Parzych, VP of data solutions and services at Alliant Cooperative Data Solutions. Parzych’s focus on analytics extends beyond his ability to transform statistical findings into business benefits: He is a member of the DMA’s Analytics Council and frequently speaks at a variety of DMA events;
William Misloski, director of e-marketing for travel services firm Orbiz. Misloski has been recognized on several occasions for his online marketing and integration efforts. He regularly mentors young marketers and participates in industry events;
Kimberly Miller, who currently serves as marketing director for three titles and four sales channels at Time Consumer Marketing. In addition to her acquisition, online audience development and consumer research duties, she chairs an internal knowledge-sharing and training group at TCM and often contributes to industry conferences; and
Austin Bliss, co-founder and president of Fresh Address Inc., is also the inventor of a patented e-mail change of address system. He often speaks at industry events, sits on the DMA Committee on Social Responsibility, and is a roundtable chair for the E-mail Experience Council. Bliss was a double winner at the awards ceremony: In addition to his Rising Star award, he took home a yet-to-officially-be-released-to-market iPhone in a raffle.
Separately, DMEF president Terri L. Bartlett announced the creation of the “Leaders’ Circle” — a new program that enables individuals, for the first time, to make personal donations from $100 and up to the DMEF. To date, the effort has raised more than $25,000, primarily from DMEF board members and DMA participants.
Funds raised support the DMEF’s general activities. Donors are given a lapel pin, mention within the organization’s Web page, and bragging rights.
Interested donors are encouraged to contact Bartlett at [email protected].
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