Alloy Inc., a Generation Y media and marketing firm, generated $89.2 million during the second quarter, up from $81.9 million a year ago. The New York-based company cut its net loss from $11.2 million to $3.1 million during the same period. The quarter ended July 31.
While Alloy did not break out revenue among its sectors, the company indicated that strength in its direct marketing segment boosted its fortunes, as all of its titles exceeded last year
