DM Hiring Outlook Unchanged: Survey

Posted on by Chief Marketer Staff

Direct marketers are expecting to make little change in their hiring plans this quarter, according to a survey from by Bernhart Associates Executive Search, Owatonna, MN.

Fifty-five percent of the respondents said they plan to add staff in the coming quarter, unchanged from the fall. A total of 30% said they currently now have a hiring freeze in effect and most said they were unsure when it would be lifted. Nine percent stated that they will be reducing staff and another 6% said they might.

“Any hope that the direct marketing labor market might start staging a turnaround this winter is apparently not in the cards,” said president Jerry Bernhart. “About one-third of the companies responding still have hiring freezes and only about half plan to add to staff. Those two key indicators haven’t improved for the last year and a half.”

He noted that the near-term outlook is best for account managers, sales representatives and analysts, the three job functions that survey results show will be in greatest demand.

“There is one encouraging trend,” Bernhart said. “Among the companies planning to add to staff, new hires will outnumber replacements three to one.”

Bernhard polled 392 direct marketing companies by e-mail earlier this week.

DM Hiring Outlook Unchanged: Survey

Posted on by Chief Marketer Staff

Direct marketers are expecting to make little change in their hiring plans this quarter, according to a survey from by Bernhart Associates Executive Search, Owatonna, MN.

Fifty-five percent of the respondents said they plan to add staff in the coming quarter, unchanged from the fall. A total of 30% said they currently now have a hiring freeze in effect and most said they were unsure when it would be lifted. Nine percent stated that they will be reducing staff and another 6% said they might.

“Any hope that the direct marketing labor market might start staging a turnaround this winter is apparently not in the cards,” said president Jerry Bernhart. “About one-third of the companies responding still have hiring freezes and only about half plan to add to staff. Those two key indicators haven’t improved for the last year and a half.”

He noted that the near-term outlook is best for account managers, sales representatives and analysts, the three job functions that survey results show will be in greatest demand.

“There is one encouraging trend,” Bernhart said. “Among the companies planning to add to staff, new hires will outnumber replacements three to one.”

Bernhard polled 392 direct marketing companies by e-mail earlier this week.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!