DM DYNASTIES: Eh, Bob’s Your Father
REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the president of the Direct Marketing Association involved in this?
Not only that, it was his first day on the job. Had things not worked out at the DMA?
Turns out this was Bob Wientzen Jr., who learned the trade at his father’s knee growing up in Cincinnati, where the elder built the database marketing operation for Procter & Gamble.
“I certainly grew up watching as my father rose through the ranks of Procter & Gamble and later in Advanced Program Technologies,” says the scion.
“My background is in marketing communications and public relations and I got my start at a high-tech company involved with high resolution imaging,” he adds.
“This is my first opportunity in the direct marketing field,” he says, noting his visit to the DMA fall conference last October in Chicago kind of-pardon the pun-directed him.
At this writing, the younger Bob had been on the job only about three weeks and so far hadn’t run into any cases of mistaken identity, adding that most people he’d be talking to want to know what’s happening with Neodata.-LR
