7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November.
Thierry Anglade named managing director of 141 Worldwide, New York office. Anglade rejoins 141 after spending two years as Vice President, Director of Client Services at Colangelo. Prior to working at Colangelo, Anglade managed 141 offices around the world, including operations in Malaysia, Indonesia and Vietnam.
Chevrolet is launching the new 2007 Silverado pickup truck with a 2,800-mile Chevy Silverado Drive for Farm Aid, highlighted by four free concerts featuring top country musicians and culminating at the Farm Aid 2006 Presented by Silk Soymilk concert in Camden, NJ, on Sept. 30.
Crocs, Inc., a manufacturer of comfort footwear, is crediting its success this year partly to its title sponsorship of the Association of Volleyball Player's (AVP) Tour, a pro beach volleyball tour.
National Geographic Magazine is bringing a bit of nature to New York City's Grand Central Terminal's Vanderbilt Hall as part of a week-long event promoting the magazine's October cover story on parks.
Wireless phone provider Alltell is launching an integrated marketing campaign this month to tout its "My Circle" feature for users. The campaign includes a contest and celebrity endorsements by high-profile NFL receivers.
Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show.
General Motors is capitalizing on its new "Elevate" campaign by introducing compatible video clips on a new Web site, as well as planting them on social networking sites in the hopes they will spread like wildfire.
Brand marketers are pulling out all the stops in a new marketing and promotional campaign around Universal Studios Home Entertainment's upcoming DVD release Curious George.
Smirnoff is stirring things up with its latest promotion tied to Sony Pictures Entertainment's new James Bond film, Casino Royale, in a contest to find the best remix of the classic James Bond theme song.
