Danone NA VP Talks Activia+ Product Launch Within the Wellness Space
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
What marketers need to know about Pinterest's new ecommerce features for brands.
The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.
Read how industry experts are evaluating the conflict through the lens of digital advertising.
Valentine’s Day marketing activations, from Denny’s, Godiva, Tiffany & Co. and more.
Supply-related trends in digital marketing that the industry should be watching.
Creative ideas from the big game's in-person brand activations.
What Google's latest privacy move means for the marketing and mobile advertising communities.
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.